Friday, 29 January 2016

J.D. Power 2016 India Two-Wheeler Initial Quality (2WIQS) StudySM Released

By 121 News

Chandigarh 29th January:- The number of initial quality problems reported by two wheeler owners in India has declined by a significant 14 problems per 100 vehicles (-14 PP100), driven primarily by a reduction in engine-related problems, according to the J.D. Power 2016 India Two-Wheeler Initial Quality (2WIQS) StudySM released today.

The study measures problems owners experience with their new two-wheeler during the first two to six months of ownership. It examines 138 problem symptoms covering seven categories (listed in order of frequency of reported problems): engine; brakes; fit and finish; lights/ electricals; ride and handling; transmission; and gauges and controls. All problems are summarized as the number of problems per 100 vehicles (PP100). Lower PP100 scores indicate a lower rate of problem incidence and therefore higher initial quality.

Mohit Arora, executive director at J.D. Power, Singapore, said that given the high incidence of pillion riding in India, core vehicle systems such as engine and brakes undergo a lot of stress. Therefore, it is imperative for OEMs to focus on these key systems to help enhance owners' perceptions of vehicle quality. He said that with increasing competition and the frequent launch of new models, sustained quality under such adverse usage conditions can be a key differentiator.

Kaustav Roy, director at J.D. Power, Singapore, said that one-third of the two-wheeler owner's ride more than 40 kilometers every day. Given this high usage, coupled with the driving conditions in India, it would be prudent for OEMs to focus on ensuring a trouble free vehicle. Providing customers with a high quality and dependable vehicle can improve satisfaction and the likelihood to build a strong brand reputation.