Friday 26 June 2015

Thomas Cook India Announces Monsoon Special Packages ‘Drizzlers 2015’

By 121 News

Chandigarh 27th June:- Thomas Cook (India) Ltd, announces the launch of its monsoon special packages 'Drizzlers 2015'. Offering travellers the opportunity to leverage and make the most of off-season travel, 'Drizzlers 2015' gives the 'value seeker' Indian consumers' more than one reason to pack their bags. Optimising the excess supply and perishable inventory (both hotel and air), 'Drizzlers 2015' offers select international packages at upto 25-30% lower prices compared to peak season travel; domestic packages at 15% off and a further launch offer of a special discount of 5% on international tours.

Thomas Cook India's internal research has revealed a significant trend- an uptake of over 22% in monsoon bookings, both domestic and international. To capture this emerging market for off-season travel, Thomas Cook India has added more than 100 new destinations (short haul & long haul) with the launch of 'Drizzlers 2015'. The packages aim to give travellers a two pronged benefit: a great holiday to relax and rejuvenate, away from the stress of city/work life and avail great deals in the process.

Launching 'Drizzlers 2015', Rajeev Kale, Chief Operating Officer- Domestic, MICE & Sports Tourism, Thomas Cook (India) Ltd. Said that monsoons are typically considered to be a lean travel period for families, courtesy commencement of schools etc. However, witnessing an impactful extension in the traditional booking season, our 'Drizzlers 2015' holiday packages are a neat value proposition for consumers to get away from the hustle and bustle of the city.He further added that this trend is especially high with budget travellers at both ends of the spectrum Gen Y as well as Gen S equally so for solo travellers. The hotels too provide flexibility in terms of available inventory and complimentary upgrades of rooms.

For the international packages, Ms. Shibani Phadkar, Senior Vice President - Products & Operations, Leisure Travel (Outbound), Thomas Cook (India) Ltd. Said that taking a cue from the success of 'Drizzlers 2014' and our consumer research, we have developed delightful getaways– both short breaks and long haul destinations. Our Product Contracting Team has negotiated attractive rates for our Drizzlers 2015 packages- we've been able to leverage 3 strengths to ensure significant consumer savings: our bulk-buy clout, our volume growth and interest for emerging destinations.

 

No comments:

Post a Comment